What have Coca Cola, IBM, Microsoft, GE and Nokia in common? Well, not much but these brands are the five most valuable brands in the world. The third time in a row, Nokia, the Finnish giant, was ranked world’s 5th popular, best and most valuable brand. Here you can find the full list with all 100 brands.
Nokia seems to be trailing behind more dynamic smartphone innovations like Apple’s iPhone and RIM’s BlackBerry. The N97, a flagship Nseries mobile computer that was first unveiled in December 2008, is designed to address competitive technologies but debuted in 2009 at a much higher price point than Apple’s or RIM’s new offerings. In fast developing markets, where Nokia leads in market share, the brand continues its strategy of targeting younger audiences with trendier design at a relatively lower cost. In the next year, Nokia plans to be more mindful of the U.S. market by increasing its investments and developing relationships with wireless carriers like AT&T.
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